Google in their seemingly never-ending quest to conquer every possible monetisable element of the internet, have added yet another featured box to their search results, above those returned organically. A search for ‘credit cards’ reveals Google’s latest addition, Google Comparison Ads: Note the second coloured box above the number one natural result, entitled ‘Compare Credit Related posts: The Beginning Of The End For The Google Monopoly? Yandex – A Rival To Google?
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Google Comparison Ads … How Much Is Too Much?